BF Fishing Co. was founded in 2019 in the Great Lakes region of the United States with one goal — to bring boaters together. What started as a small group of boating enthusiasts has grown into a community built on connection, shared experiences, and love for life on the water. At our core, we believe boating is best enjoyed with family and friends, and our mission is to connect boaters, foster community, and share quality gear that represents that lifestyle.